UK Consumer Electronics: China Management and Supply Chain Support

The Client is a UK consumer electronics brand selling technology and connected devices. Client A manufactures its devices in Northeast China, and Kinyu has provided in-country management on behalf of their organisation.

Client Representation 

Kinyu team members represent the Client using their email domain and engaging with suppliers as if fully employed. This representation also includes building relationships with various stakeholders within the supplier company.

Result: This has helped the Client strengthen its image when dealing with investors, clients and suppliers. It has also facilitated communication between clients and suppliers.

Logistics Management

Shipments of battery goods out of multiple China ports to the UK, EU and the US using air, rail and ocean methods. Kinyu manages all documentation required and engages with freight forwarders for door-to-door delivery. We have also included a Post Brexit Import strategy for Europe and UK.

Result: Logistical challenges overcome using Kinyu’s network and expertise with time and cost savings.

Quality Management

Liaise with multiple quality engineering firms for the Client. Coordination of Final Random Inspection of goods. Client reviews before signing off shipment.

Result: Hardware issues are picked up at the factory, resulting in immediate corrective action by the supplier: well-documented Quality management – time and cost saving.

Sourcing

Identify new partners for the Client, should they need to change supplier direction or develop products out of the scope of the existing supplier.

Result: Strengthens both supply chain security and opportunity.

Development of Procurement Function  

Build a document management system for the Client, including Requests for quotes, Technical clarifications, Production Plan, Production Gantt chart, Purchase Order, Inspection report, Inspection Release Note, and Shipping instructions.

Result: Formalises the procurement process to provide paper trail and accountability.

Sustainable Packaging

Kinyu facilitated the removal of all single-use plastics from Client packaging and FSC-certified paper and cards.

Result: The Client can now meet the obligations under its new business strategy, allowing it to market its products with sustainable credentials.

Due Diligence Data Collection

Collate information on the supply chain to carry out comprehensive Due Diligence.

Result: Providing the Client with a deeper understanding of its supply chain against industry standards.

Battery Documentation

Working with suppliers on battery documentation, including the regulations on battery shipments and REACH in the UK.

Investigative Reports  

Writing investigative reports into the upstream supply of materials for the Client.

Result: The Client can make informed procurement and supply planning decisions.

Risk Management   

Utilised experience and relationships to flag risks in the Client’s supply chain, such as illegal battery shipments, supplier limitations, and production issues.

Result: Changed incoterms and instilled ownership of secure product delivery into SUPPLIER. Launched investigation into battery certification, connecting with several supply chain partners such as Maersk and Samsung for advice and guidance on the Client’s behalf. Successfully managed SUPPLIER to take ownership of battery logistics with DDP offering and find an appropriate partner. 

The support of this UK consumer electronics client is ongoing. If you want access to similar support shown in this case study, click here for a consultation.

Benjamin King

CEO, Kinyu

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Benjamin King

CEO, Kinyu

Need More On-The-Ground Tips & Resources?

Join our monthly digest for an overview of our blogs on Supply Chains, China HR policies, and managing Asia supply chain operations remotely.

By submitting my information, I agree to Kinyu's Privacy Policy.