If you’re after senior Chinese talent, Liepin’s (猎聘) your go-to. With over 92.2 million registered users, it’s one of China’s best LinkedIn equivalents for high-end talent. This guide will walk you through how to hire on Liepin effectively.
The Platform at a Glance
First things first: Are you likely to find the talent you’re looking for on Liepin?
In our opinion, the platform is only really worth using if you’re looking for senior, specialist or high-end roles.
Liepin is perfect for:
- Executive headhunting
- Technical specialists
- Senior management roles
Look elsewhere if:
- You need entry-level staff (try Zhaopin or 51Job instead)
- You can’t handle Chinese-language recruitment
How to Post a Job on Liepin
Important: You’ll need a Chinese company entity first. If you don’t have one yet, contact us about using an Employer of Record (EOR) service to handle your hiring needs legally.
If you have a legal entity in China, you’ll need three documents plus a Chinese phone number to sign up for Liepin:
- Business license
- Legal representative’s ID
- Authorization letter (if you’re not the legal representative)
Once you’re on, you can start posting jobs!
Pricing & Packages
Free Plan
When it comes to hiring in China, Liepin offers a pretty generous free plan for small-scale recruitment needs:
- Online Regular Job Postings: You get five postings per month.
- Chat Points: You have 6 points per day to contact job seekers. Since opening a “chat” with a candidate costs 2 points, you can contact three job seekers daily.
- Resume Views: You’re limited to 20 views per day.
However, there’s a catch. The free account doesn’t let you post “hot recruitment positions” – roles that are highly sought after due to strong market demand. If Liepin identifies your job as one of these super-competitive roles, you’ll need to upgrade to a VIP account to post it.
Paid Options
VIP account (298 Chinese yuan/month)
For about $40 per month, you get:
- 20 online job postings each month
- 3 hot recruitment positions, perfect for highly competitive roles
- 40 chat points per day, allowing you to contact 20 job seekers daily (2 points per candidate)
- Unlimited resume views
Enterprise VIP (Starting at 990 Chinese yuan/month)
This is where things get more complex. Liepin’s enterprise packages start at 990 yuan/month ($136), but you pay annually. The base package costs 11,880 yuan/year.
The base package includes two login accounts. These are designed to be managed independently by different HR team members within your company, which is ideal if you have multiple recruiters working on different roles.
Each Account Includes:
- 30 simultaneous nationwide job postings (Including hot recruitment positions)
- 100 chat points per day
- 30 super chats per month (This is basically a “priority messaging” system)
- Unlimited resume views
The Package Also Comes with Shared Resources:
- Elite Points: 255 points of in-platform currency (worth 100 yuan each) that can be used for urgent job promotion, interview invitations, and other premium services
- Phone Points: 50 points (worth 20 yuan each) that can be used for direct phone communication with candidates
- 1 week of advertising placement (Time limited promotion, often changes)
The top-tier package at 62,800 yuan offers 15 accounts and is definitely overkill in most cases.
There are eight other packages between the basic and most expensive tiers, ranging from 13,800 to 42,800 yuan, with each offering more accounts and resources as you step up the scale.
Package Comparison
| Feature Type | Basic Account | VIP Account | Enterprise VIP |
|---|---|---|---|
| Regular Job Postings | 5 positions per month | 20 positions per month | 60 simultaneous positions |
| Hot Recruitment Positions | None | 3 positions per month | Included |
| Daily Chat Points | 6 points per day | 40 points per day | 200 points per day |
| Resume Views | 20 per day | Unlimited | Unlimited |
Make Use of Promotions
Liepin loves a good sale. The best deals usually pop up around Nov. 11 (Singles’ Day), China’s biggest shopping fest.
Even if you’re not hiring right away, it might be worth purchasing during November to secure the most advantageous package rates.
Time You’re Hiring with Seasonal Trends
Remember to time your hiring appropriately. The Chinese job market follows distinct seasonal patterns.
The best hiring windows are post-Chinese New Year (Q1) and post-National Day (October), when candidates actively seek new opportunities – though expect higher salary demands during these peak periods. The market slows significantly at year-end, while Q4 is optimal for campus recruitment.
Key Takeaways
Liepin is the gold standard for recruiting senior talent in China. Plus, the free plan is perfect for small-scale hiring, while the VIP and Enterprise packages give you the tools to handle bigger recruitment drives.
However, only use Liepin if you need high-end talent. For anything less, Zhaopin or 51Job will be better bets.
