Kinyu SCM Adds Creative Flair with Bold Nation

Kinyu SCM and Guangzhou-based British-run creative agency Bold Nation have entered into a partnership to bolster creative services for overseas businesses operating in China. One significant challenge for companies manufacturing products in Asia is the swift and effective generation of product content and photography.

Although such creative tasks can be performed in a company’s home country, like the U.K., the process can be costly and time-consuming due to the shipping of samples. This issue is further compounded for larger items that are not easily air-freighted. While the emergence of creative studios across China has begun to address this need, Kinyu has chosen to collaborate with Bold Nation, drawing on a shared culture and a seamless working relationship.

This collaboration is a key feature of the Kinyu Resource Platform, which enables companies to engage with on-the-ground resource partners. Clients associated with The China Desk will receive a special discount. Specifically, Kinyu’s U.K. clientele will gain from the localized British creative support in China, thereby enhancing their creative media processes.

Benjamin King, CEO of Kinyu SCM, states, “The China Desk is all about offering vital functions on the ground to companies who do not have their own presence here – the creative function that Jay and his team bring to the table will be a major advantage to those needing support in their product and supply chain departments.”

Jay Ian Birbeck, CEO of Bold Nation, comments, “Having worked with Kinyu for several years, we are thrilled to cement our partnership. This step forward will significantly advantage the clientele of The China Desk.”

Businesses seeking to elevate their creative capabilities within the supply chain are encouraged to reach out and explore this innovative opportunity. For inquiries and further information, please contact us!