2M+
Parcels Shipped Annually
300
Employees
1
Key Hire
12hr+
Time Zone Gap Closed
The Challenge
The client ran its China operations from more than 12 time zones away, with no Mandarin speakers and nobody on the ground. The cost showed up in four places.
A 12-hour gap
Anything urgent waited overnight. Real-time communication and same-day issue resolution were effectively impossible.
No Mandarin capability
The team depended on partners to report their own problems, which meant issues surfaced late, and often in a distorted form.
No presence in China
Relationships with major marketplaces including Tmall and Shein were managed remotely, which left the client with little influence and no practical way to hold partners to account.
Missed SLAs
The Chinese supplier failed to raise issues in a timely manner, resulting in expensive reworking and missed deadlines.
Positions Hired
Strategic Account Manager
A business development and account management professional who had run cross-border logistics operations in the Middle East, bringing directly transferable experience of complex marketplace relationships.
The role covers day-to-day liaison with the major Chinese platforms, resolving escalations face to face, monitoring SLA performance, and pursuing new partnership opportunities in the Latin American corridor.
Bespoke Support from Kinyu
Kinyu’s General Management function provided strategic and operational support to ensure long-term success:
Targeted recruitment
Kinyu found and placed a candidate with hands-on experience in a comparable corridor, so the hire could contribute from day one.
Full HR management
Expense reimbursement, bonus calculations and performance reviews.
Engagement
Quarterly team events to maintain cohesion and give the hire a forum for raising challenges.
Results & Impact
The role was defined, the individual was hired, and they are driving great value for the company. Kinyu delivered on all their promises.
Client Testimonial
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