The Platform at a Glance 

First things first: Are you likely to find the talent you’re looking for on Liepin?

In our opinion, the platform is only really worth using if you’re looking for senior, specialist or high-end roles.

Liepin is perfect for: 

• Executive headhunting 
• Technical specialists 
• Senior management roles 

Look elsewhere if: 

• You need entry-level staff (try Zhaopin or 51Job instead) 
• You can’t handle Chinese-language recruitment 

How to Post a Job on Liepin 

Important: You’ll need a Chinese company entity first. If you don’t have one yet, contact us about using an Employer of Record (EOR) service to handle your hiring needs legally. 

If you have a legal entity in China, you’ll need three documents plus a Chinese phone number to sign up for Liepin: 

• Business license 
• Legal representative’s ID 
• Authorization letter (if you’re not the legal representative) 

Once you’re on, you can start posting jobs!

Pricing & Packages  

Free Plan 

When it comes to hiring in China, Liepin offers a pretty generous free plan for small-scale recruitment needs: 

• Online Regular Job Postings: You get five postings per month. 
• Chat Points: You have 6 points per day to contact job seekers. Since opening a “chat” with a candidate costs 2 points, you can contact three job seekers daily. 
• Resume Views: You’re limited to 20 views per day. 

However, there’s a catch. The free account doesn’t let you post “hot recruitment positions” – roles that are highly sought after due to strong market demand. If Liepin identifies your job as one of these super-competitive roles, you’ll need to upgrade to a VIP account to post it. 

Paid Options 

VIP account (298 Chinese yuan/month) 

For about $40 per month, you get: 

• 20 online job postings each month 
• 3 hot recruitment positions, perfect for highly competitive roles 
• 40 chat points per day, allowing you to contact 20 job seekers daily (2 points per candidate) 
• Unlimited resume views 

Enterprise VIP (Starting at 990 Chinese yuan/month) 

This is where things get more complex. Liepin’s enterprise packages start at 990 yuan/month ($136), but you pay annually. The base package costs 11,880 yuan/year. 

The base package includes two login accounts. These are designed to be managed independently by different HR team members within your company, which is ideal if you have multiple recruiters working on different roles. 

Each Account Includes: 

• 30 simultaneous nationwide job postings (Including hot recruitment positions)  
• 100 chat points per day 
• 30 super chats per month (This is basically a “priority messaging” system) 
• Unlimited resume views 

The Package Also Comes with Shared Resources: 

• Elite Points: 255 points of in-platform currency (worth 100 yuan each) that can be used for urgent job promotion, interview invitations, and other premium services 
• Phone Points: 50 points (worth 20 yuan each) that can be used for direct phone communication with candidates 
• 1 week of advertising placement (Time limited promotion, often changes) 

The top-tier package at 62,800 yuan offers 15 accounts and is definitely overkill in most cases. 

There are eight other packages between the basic and most expensive tiers, ranging from 13,800 to 42,800 yuan, with each offering more accounts and resources as you step up the scale. 

Package Comparison 

Time You’re Hiring with Seasonal Trends 

Remember to time your hiring appropriately. The Chinese job market follows distinct seasonal patterns.

The best hiring windows are post-Chinese New Year (Q1) and post-National Day (October), when candidates actively seek new opportunities – though expect higher salary demands during these peak periods. The market slows significantly at year-end, while Q4 is optimal for campus recruitment. 

Key Takeaways 

Liepin is the gold standard for recruiting senior talent in China. Plus, the free plan is perfect for small-scale hiring, while the VIP and Enterprise packages give you the tools to handle bigger recruitment drives.

However, only use Liepin if you need high-end talent. For anything less, Zhaopin or 51Job will be better bets. 

The post How to Hire Chinese Talent on Liepin appeared first on Kinyu.

The Platform at a Glance 

Zhaopin works best for entry to mid-level hiring, offering a substantial pool of active candidates at competitive rates. While it’s excellent for volume recruitment, it’s less effective for executive searches or specialist roles. 

The platform is only available in Chinese, so you’ll need someone with decent Mandarin language skills to navigate it effectively. 

How to Post a Job on Zhaopin 

Important: You must have a legal entity established in China to hire on Zhaopin. If you don’t have one yet, contact us about using an Employer of Record (EOR) service to handle your hiring needs legally. 

If you have a legal entity in China, you’ll need three documents to sign up for Zhaopin: 

• Business license 
• Legal representative’s ID (front and back) 
• Authorisation letter (if you’re not the legal representative) 

The verification process typically takes 2-3 business days. All documents must be in Chinese and meet local regulatory requirements. 

After verification, you can begin posting jobs. Each posting goes through a review process that typically takes one business day.  

Pricing & Packages  

The free enterprise account is quite generous and should suffice unless you’re hiring at scale. You get: 

• 10 free job postings 
• Basic resume downloads 
• Direct messaging with up to 3 candidates daily 

Note: The free offerings regularly change. 

If you’re planning large-scale recruitment or need premium features, you might want to consider a paid package. 

Paid Options 

Zhaopin offers several annual subscription options based on team size and hiring needs. Here’s what you get with the basic single-user package (5,380 yuan/year, approximately $750): 

Core Features: 

• 50 simultaneous job postings 
• Professional messaging system 
• Up to 100 candidate chats daily 

Premium Benefits: 

• Enhanced visibility in search results 
• Priority placement features 
• Advanced candidate matching tools 

Higher-tier packages are available for teams of two or more users, offering increased posting limits and additional features.  

Time You’re Hiring with Seasonal Trends 

Remember to time your hiring appropriately. The Chinese job market follows distinct seasonal patterns. The best hiring windows are post-Chinese New Year (Q1) and post-National Day (October), when candidates actively seek new opportunities – though expect higher salary demands during these peak periods. The market slows significantly at year-end, while Q4 is optimal for campus recruitment. 

Key Takeaways 

Zhaopin offers excellent value for entry to mid-level recruitment, particularly if you’re hiring at volume. The platform’s extensive candidate pool and competitive pricing make it an efficient choice for most standard positions. 

However, for senior executives or specialized roles, you may want to consider alternatives like Liepin, which tends to attract more experienced candidates. While Zhaopin is cost-effective, success rates for high-end recruitment are notably lower than on these premium platforms. 

The post Hire on Zhaopin: A Step-by-Step Guide appeared first on Kinyu.

The Platform at a Glance 

So, what jobs are actually worth posting on 51Job? Launched in 1998, 51Job was the first China-based recruitment firm listed in the U.S. (2004) before going private again in 2022. Thanks to its longevity, the platform offers a wide array of services—resume databases, outsourcing, and more. However, as the platform operates mainly in Chinese, most foreign companies use it primarily as a basic job board. 

51Job caters to a broad userbase in the job market, serving multinational corporations, large national Chinese corporations, and local Chinese enterprises. IBM, Air China and China Mobile are among their biggest regular clients.   

Likewise, the company is a popular option for both white-collar employees/professionals and blue-collar workers. They also offer dedicated channels for recruiting recent graduates, among others. 

TOP TIP: While 51Job’s massive user base makes it a solid starting point, it shouldn’t necessarily be your only recruiting channel. For specific hiring needs, you’ll likely want to combine it with other platforms. For example, Liepin is better for executive search and senior-level talent. The smart play is often to cast your net across multiple platforms – 51Job for its broad reach, plus a more specialized platform that aligns with your specific hiring goals. 

How to Post a Job on 51Job 

Posting a role on 51Job is relatively straightforward. 

1. Create an Account: 

• Head to 51Job.com and register for an employer account. 
• You must have a registered Chinese business entity to create an employer account. 

Note: If your company does not have a local entity, consider using an Employer of Record (EOR) to legally hire employees in China. 

2. Verify Your Company: 

• 51Job needs to verify that your company is legitimate. 
• Enter your company name – the system should automatically recognize your address. This is the most crucial step! 
• You’ll need to upload a clear image of your company’s business license. 
• Important: The image must be in JPG, BMP, or PNG format, and less than 10MB. Do not edit the image in any way! 
• Verification usually only takes 2 hours; however, this will extend outside of business hours. 

3. Post Your First Job: 

• Once your company is verified, you can post your first job. 
• If you’re Chinese isn’t great, you can use the website’s GenAI tool to help you fill out the job information. 

4. Job Posting Review: 

• After you submit your job posting, it goes through a manual review process. 
• Expect a 2-hour wait (but plan for longer): The review should take around 2 hours, but that’s just an estimate, and outside of normal business hours, you may be waiting longer! 
• Once approved, your job will be displayed on 51Job. 

Pricing & Packages 

Good news! If you’re new to 51Job, you’ll get one free job posting slot for 30 days when you register a recruitment account. This is a great way to test the waters and see if 51Job is a good fit for your hiring needs. After that, you’ll have to fork out for a VIP package. 

Paid Options

As with many Chinese subscription services, there’s a bewildering array of packages to wade through. The entry-level option starts at around $44 per month, with pricier tiers unlocking features like direct candidate messaging and boosted post visibility. Let’s cut through the clutter and focus on the straightforward options: 

VIP Monthly Card – Standard Edition (318 Chinese Yuan/30 days): 

What you get: 

• 3 Listed Job Slots: Post up to 3 job openings simultaneously. 
• 100 Proactive Talent Views/Day: Browse 100 candidate profiles each day. 
• 40 Proactive Chats/Day: Send initial messages to 40 candidates each day. 

Why Choose This Package? 

This package is perfect for companies just starting out in China or those with a few key roles to fill. It allows you to actively search for candidates without a large commitment. 

VIP Monthly Card – Premium Edition (398 Yuan/30 days) 

What You Get: 

• 5 Listed Job Slots: Post up to 5 jobs. 
• 100 Proactive Talent Views/Day: Browse 100 profiles. 
• 50 Proactive Chats/Day: Message 50 candidates each day. 
• 1 “Super Exposure” (3 days): Boost your job’s visibility for 3 days. 

Why Choose This Package? 

This option offers a great mix of features for businesses looking to enhance their reach. The “Super Exposure” and “Smart Invitation” features help you attract top talent more effectively. 

VIP Quarterly Card – Premium Edition (988 Yuan/90 days) 

What You Get: 

• 10 Listed Job Slots: Post up to 10 job openings. 
• 150 Proactive Talent Views/Day: View 150 candidate profiles each day. 
• 80 Proactive Chats/Day: Send messages to 80 candidates each day. 
• 1 “Super Exposure” (7 days): Boost job visibility for a week. 
• 1 “Smart Invitation” (100 people): Invite 100 candidates. 

Why Choose This Package? 

If you anticipate ongoing hiring needs over the next few months, this package provides excellent value. The increased slots and proactive features allow for effective recruitment strategies over a longer period. 

Time You’re Hiring with Seasonal Trends 

Remember to time your hiring appropriately. The Chinese job market is seasonal. Don’t expect a steady stream of candidates year-round. 

• Post-Chinese New Year (Q1): This is often a very busy period. Many people reassess their careers after the holiday and are actively looking for new opportunities. This means a lot of recruits on the market. However, be prepared for increased competition for talent – and potentially higher salary expectations.  
• October (Post-National Day Holiday): Similar to after Chinese New Year, you might see a surge in job seekers. 
• Year-End Slowdown: Things tend to quiet down towards the end of the calendar year. 
• Campus Recruitment (Q4): If you’re looking to hire fresh graduates, Q4 is prime time for campus recruitment. 

51Job Key Takeaways 

51Job remains one of China’s most accessible and comprehensive job boards, making it a solid foundation for your recruitment strategy. The platform’s free trial offer makes it a no-brainer for testing the waters, and its straightforward posting process means you can be up and running quickly. However, keep in mind: 

• The platform works best as part of a wider recruitment strategy. Consider combining it with specialist platforms like Liepin for executive roles 
• Timing is crucial – align your hiring with Chinese market seasonality 
• The mainly Chinese interface means you might need local support 

For most companies operating in China, 51Job should be part of your recruitment toolkit – but not necessarily your only tool. Start with the free trial, measure your results, and then decide if a paid package aligns with your hiring needs. 

The post A Complete Guide to Recruiting on 51Job in China appeared first on Kinyu.